The Market Hook: Efficacy Without the Stain The "Natural Deodorant" market is crowded, but efficacy is still the #1 complaint. Consumers want something that kills odor-causing bacteria without clogging pores. Palmarosa (Cymbopogon martinii) is the unsung hero here. It is naturally rich in Geraniol, a powerful antibacterial agent. The best part? It smells like Rose. It allows brands to create "Floral" deodorants that actually work, without the astronomical cost of Rose Otto.
The Sourcing Challenge: The "Grassy" Off-Note
- Harvest Timing: Palmarosa is a grass. If harvested too late, the oil smells dry, hay-like, and grassy, losing its delicate floral rose notes.
- Adulteration with Citronella: Because they are related grasses, cheap Palmarosa is often cut with Citronella. This makes the deodorant smell like bug spray—a disaster for a personal care product.
The Triefta Solution: The "Motia" Chemotype
- Java & Flores Origins: Triefta sources the premium "Motia" chemotype from Java and Flores. This variety is chemically proven to have the highest Geraniol content (up to 85%) and the lowest "grassy" notes. It smells sweet, floral, and clean.
- Bacterial Kill Rate: We provide technical data sheets supporting Palmarosa's efficacy against Corynebacterium (the bacteria that causes body odor), giving your brand the science to back up your "24-Hour Protection" claims.
Application Strategy:
- Natural Stick Deodorants: "Wild Rose" scent (at a fraction of the cost).
- Foot Sprays: Antibacterial freshness for athletes.
- Intimate Washes: Gentle, floral, and balancing.