The Market Hook: The "Clarifying" Trend The "Scalp Health" category is booming. Consumers are using dry shampoo and styling products daily, leading to clogged follicles and itchy scalps. They need a "Reset Button." Kaffir Lime (Citrus hystrix)—known locally as Jeruk Purut—is the traditional Indonesian secret for dandruff and scalp detox. When paired with Ginger, it creates a tingling, clarifying sensation that signals "Deep Clean." It’s the perfect narrative for anti-dandruff shampoos and scalp scrubs.
The Sourcing Challenge: The "Tom Yum" Association
- The Culinary Note: Kaffir Lime is iconic in Asian cuisine. If the oil is too heavy on the citronellal, it smells exactly like Tom Yum soup. While delicious, consumers don't want their hair to smell like dinner.
- Phototoxicity: Cold-pressed lime oils can cause scalp burns in the sun. Formulation safety is critical.
The Triefta Solution: Leaf Distillation & Terpene Profiling
- Leaf vs. Peel: Triefta focuses on Kaffir Lime Leaf Oil (distilled), not just the fruit peel. The leaf oil has a fresher, greener, more therapeutic aroma that smells like a high-end spa, not a soup kitchen.
- Low-Furocoumarin Process: Our steam distillation process naturally reduces the heavy waxes and phototoxic compounds found in cold-pressed oils, making it safer for leave-on scalp tonics.
Application Strategy:
- Clarifying Shampoos: "Weekly Detox" formulas.
- Scalp Scrubs: Pre-wash exfoliants with sea salt.
- Hair Vinegars: Natural shine-boosting rinses.