The Market Hook: Safe Protection for Families As concerns over DEET toxicity grow, the "Natural Insect Repellent" category is exploding. Parents are demanding plant-based protection for their children and pets. However, consumers have been burned by natural products that don't work. The formulation key is potency. Citronella is the industry standard, but Lemon Eucalyptus (Corymbia citriodora) is the efficacy booster. Together, they create a barrier that rivals chemical repellents, provided the right species are used.
The Sourcing Challenge: Ceylon vs. Java Type
- The Species Trap: There are two main types of Citronella: Ceylon and Java. Ceylon type is cheaper but contains low levels of citronellal and geraniol (the active repellents). It smells good but fails to repel bugs effectively.
- PMD Content: For Lemon Eucalyptus to work, it needs high PMD (p-menthane-3,8-diol) potential. Generic eucalyptus oils offer zero protection against mosquitoes.
The Triefta Solution: The "Java" Stronghold
- Citronella Java (The Gold Standard): Triefta supplies Citronella Oil Java Type (Cymbopogon winterianus), sourced directly from Indonesian plantations. This variety has the highest citronellal content in the world (35-45%), making it the only viable choice for functional repellents.
- High-Aldehyde Lemon Eucalyptus: Our Lemon Eucalyptus is selected for its high aldehyde content, providing a sharp, lemony barrier that disrupts insect scent receptors effectively while smelling fresh and clean, not like a chemical swamp.
Application Strategy:
- Outdoor Candles: High-load soy candles for patio dining.
- Kids' Sprays: Alcohol-free, water-based repellent mists.
- Pet Shampoos: "Flea & Tick" defense with a fresh citrus scent.