A Convention Center holding 5,000 people for a 3-day Trade Show is an atmospheric nightmare.
- The Smell: Thousands of bodies, stale carpet, and fried food from the concession stands.
- The Fatigue: By 2 PM, attendees are zombies. They stop visiting booths. They stop buying. MadeByU by Triefta creates "High-Performance Air" for the MICE (Meetings, Incentives, Conferences, Exhibitions) industry.
Scale: Industrial HVAC Scenting We don't use small diffusers. We tap into the massive air handling units (AHUs) of the venue.
- The Scent: White Tea, Fig, and Crisp Linen.
- The Goal: To make a 10,000 sq meter hall smell as intimate and fresh as a luxury hotel lobby. This perception of "Clean Air" keeps attendees inside the hall longer.
The "2 PM Slump" Protocol Human circadian rhythms dip after lunch.
- The Strategy: At 1:30 PM, our systems automatically inject a subtle boost of Peppermint & Grapefruit.
- The Effect: It wakes up the brain. It clears the "brain fog." Exhibitors report higher engagement rates in the afternoon when this protocol is active compared to non-scented halls.
Zone-Specific Branding
- The Tech Zone: Smells of Ozone & Citrus (Futuristic).
- The VIP Networking Lounge: Smells of Leather & Oakmoss (Exclusive/Serious).
- The Effect: Helping attendees mentally switch modes from "Browsing" to "Deal Making" just by walking into a new scent zone.
Conclusion You spend millions on the booth and the lighting. Don't let the air quality kill the deal. Keep the crowd fresh, focused, and buying with MadeByU.