In the digital age, the "Unboxing Experience" is the only physical touchpoint a brand has with its customer. It is the moment of truth. Yet, most brands send out cardboard boxes that smell like... cardboard. MadeByU by Triefta is changing the game with Packaging Scenting Strategies. We help e-commerce brands create a "4D Experience" that triggers emotion the moment the box is opened.
The "Proustian Moment" in Retail Marcel Proust famously described how the smell of a madeleine cake triggered a flood of memories. This is what we do for brands.
- The Strategy: We create a signature scent for your brand (e.g., White Tea & Ginger for a linen brand).
- The Application: We don't just spray the box. We provide scented tissue papers, scented thank-you cards, or "scent stones" to place inside the package.
- The Result: When the customer opens the box, they are hit with a wave of luxury. The smell becomes anchored to the feeling of "getting a gift."
Viral Value: TikTok & Instagram Search #unboxing on TikTok. The videos with the most engagement are the ones where the creator says, "Omg, this smells amazing!" Scenting your packaging effectively bribes the influencer (and the customer) to mention your brand's attention to detail. It creates user-generated content (UGC) that you can't buy with ads.
Technical Execution Scenting packaging requires expertise.
- Oil Staining: You don't want oil spots on the clothes/products. MadeByU develops "Dry Diffusion" techniques.
- Longevity: The scent needs to last through 3-5 days of shipping. We use high-fixative base notes (like Musk or Amber) to ensure the scent survives the journey.
Conclusion Don't let your customer's first physical interaction with your brand be dull. Make it memorable. Make it smell like you. Elevate your unboxing game with a custom olfactory strategy from MadeByU.