The average person spends 10 to 15 hours a week in their car. For the luxury demographic, the car is a sanctuary—a mobile office, a listening room, and a decompression chamber. Yet, most car air fresheners are cheap, toxic, and nauseating.
MadeByU by Triefta is revolutionizing the Automotive Scenting Market. We don't make "Air Fresheners"; we create "Olfactory Interiors" for car dealerships, detailing studios, and luxury fleets.
The "New Car Smell" 2.0 The classic "New Car Smell" is actually off-gassing plastics and glues. We replace this with a curated narrative.
- The "Executive" Profile: For luxury sedans, we blend Leather, Cedarwood, and Iris. It smells like a high-end briefcase and stability.
- The "Sport" Profile: For performance cars, we use Citrus, Metallic Aldehydes, and Mint. It smells like adrenaline and speed.
Technology: Dry Diffusion The biggest challenge in cars is nausea. Heavy, oily scents in a moving vehicle cause motion sickness.
- The MadeByU Solution: We use "Dry Air Technology" (Cold Air Diffusion) or specialized ceramic stones. We avoid liquid solvents. This ensures the scent is crisp, barely there, and pleasant, not a heavy cloud that sticks to your clothes.
Brand Loyalty for Dealerships Imagine a customer picks up their car from service. Instead of smelling like mechanic grease, it smells like White Tea & Fig.
- The Impact: This subtle touch increases the "Perceived Value" of the service. Dealerships can even gift a branded car diffuser, ensuring the brand stays with the client for months.
Conclusion The driving experience is multisensory. Don't neglect the nose. Elevate the journey with MadeByU’s bespoke automotive fragrance solutions. Turn traffic jams into therapy sessions.