The Market Hook: The "Sleep Recession" The global "Sleep Economy" is booming. Post-pandemic consumers are suffering from chronic insomnia and anxiety. While Lavender is the king of sleep, the market is saturated with generic lavender scents. Consumers are looking for something more potent, grounding, and "clinically" perceived. Enter the Deep Sleep Duo: Vetiver & Roman Chamomile. Vetiver (Akar Wangi) offers a heavy, grounding earthiness that significantly lowers heart rate, while Roman Chamomile provides a sweet, apple-like sedative effect. This blend signals "Heavy Duty Relaxation" to the consumer.
The Sourcing Challenge: Adulteration and Sustainability For procurement managers, these two oils are nightmares:
- Vetiver Adulteration: Vetiver is often cut with cheaper woody synthetics or vegetable oils to increase volume, which destroys its therapeutic fixative properties.
- Chamomile Cost: Genuine Roman Chamomile is incredibly low-yield and expensive. Many suppliers substitute it with cheaper species that lack the specific calming esters (angelates).
The Triefta Solution: Traceability and GC-MS Purity Triefta guarantees therapeutic grade integrity:
- Indonesian Roots (Vetiver): We leverage our local advantage. Sourcing Vetiver directly from Garut (Java), ensuring 100% purity without fillers. We control the distillation to maximize the "Khusimol" content (the active sedative compound).
- Standardized Esters: Our Roman Chamomile is tested via Gas Chromatography-Mass Spectrometry (GC-MS) to ensure the ester levels meet international pharmacopoeia standards. We sell efficacy, not just smell.
Application Strategy:
- Pillow Mists: A premium "Deep Sleep" spray.
- Night Creams: Added to anti-aging night routines for stress relief.
- Diffuser Blends: A "Grounding Night" blend for high-end spas.