Hormone Health is the New Gut Health The "Women’s Wellness" market is moving beyond basic hygiene into hormonal health. Trends like "Cycle Syncing" and "Perimenopause Support" are dominating social media. Women are actively seeking non-pharmaceutical ways to manage PMS, mood swings, and hot flashes. The golden standard for this category is Clary Sage & Geranium. This duo is legendary for its ability to mimic estrogenic activity and balance cortisol. It’s no longer just "aromatherapy"; it’s positioned as "Functional Hormone Support."
The Sourcing Challenge: The "Weedy" Smell and Thujone Risks
- The Olfactory Hurdle: Clary Sage contains sclareol, which is beneficial but can smell like sweat or dirty laundry if harvested too late. This off-note kills premium formulations.
- Safety Concerns: Poor quality Clary Sage often contains high levels of thujone, a neurotoxin. Brands cannot risk using high-thujone oils in products applied to sensitive areas or used during pregnancy/nursing.
The Triefta Solution: Low-Thujone & High-Ester Profiles
- The "Floral" Clary Sage: Triefta sources a specific phenotype of Salvia sclarea harvested at the precise moment of flowering. This captures the sweet, herbaceous esters (linalyl acetate) while minimizing the "sweaty" bottom notes.
- Geranium Bourbon Type: We supply the highly coveted "Bourbon" profile of Geranium. Unlike the sharp, minty Chinese Geranium, our profile is deeply floral, rosy, and mint-free, making it a perfect, luxurious heart note for premium body oils and balms.
Application Strategy:
- PMS Roll-Ons: Targeted relief for abdominal cramps.
- Menopause Cooling Mists: A body spray for hot flashes.
- Bath Soaks: "Moon Cycle" magnesium salts infused with balancing oils.